Anchor are England’s largest not-for-profit provider of care and housing for more than 40,000 older people. They have hundreds of locations across the country and they are recognised as one of the best places to work, with over 9,000 colleagues.
Anchor wanted to create a showcase-quality induction module called Welcome to Anchor.
The resulting elearning needed to provide an interactive and engaging induction experience for all new starters. This would replace the existing induction module which was created in 2012. Technology, software and users’ proficiency has advanced so much since its original launch and Anchor wanted to ensure that the new version capitalised on this.
Anchor’s desire was to create a new induction programme that would make new starters feel connected and part of the company from day one.
“We wanted to ensure that the module provided colleagues with a great introduction to Anchor, who we are and what we do. It had to embed what the values and the behaviours mean to us. They underpin everything that we do so it was really important that they were covered both clearly and simply. New starters love the interaction the Welcome to Anchor elearning creates for them and the reality video messages from our colleagues and customers.”
“The ‘real’ customer and colleague videos are the stand-out feature of this elearning. The brief was to make the videos feel personal, realistic and inspiring for new starters so that they would give them a true insight into what it is like to be an Anchor customer and colleague.
I love the final versions, particularly the customer videos which are truly inspiring, fun and moving for anyone that watches them.”
"I liked the cartoons and the music at the menu screen, it made it feel fun. I also liked the videos of customers and colleagues.”
"Really good. Loved the videos of customers and colleagues talking about what Anchor means to them."
"The interaction was good and I like how it talks you through it all."
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