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Shock. Inform. Prepare.

Lookers Group offers a huge range of used cars throughout both England and Wales. In 2013, after developing Health and Safety materials applicable to specific staff groups, it was decided that a specific programme was required for managers. We were asked to develop training materials for all managers across the organisation.

The aim was to shock, raise awareness and equip managers to deal with worst‑case scenarios.

The module involves an incident within a dealership which results in the death of a colleague, featuring a series of video clips. We shot the video in such a way as to place the learner right in the situation, making it feel as real as possible.

We were then able to explore the resulting implications, including handling the immediate scene, communicating with the team, handling incoming press attention, dealing with enforcing authorities, investigating the incident and, ultimately, recapping on individual responsibilities to maintain health and safety standards, to help avoid such accidents.

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Expert filmmakers. Professional actors. A believable experience.

Our challenge was to deliver a rich, interactive and engaging experience which was designed to make the manager realise the significance of an incident and to consider how they might need to respond.

The video was shot in a dealership and we had the fun task of faking the scene of the incident, which involved one of our team members making some fake legs! We then had to ensure that we were able to show emergency responders, including the police and ambulance workers, as well as the ambulance, and all with minimum disruption to the daily business of the dealership.

The programme was built in Adobe Flash, and featured an on-screen buddy, to help deliver a compelling training experience whilst linking the scenario back to further, theoretical content, all of which had to be signed off by the company’s solicitor.

The feedback to date has been extremely positive.

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“Dynamic take a really creative approach to projects. In this case they were keen to add realistic and shocking footage to really heighten the sense of engagement and I am delighted with the resulting programme. It really drives home that the responsibility for health and safety is of paramount importance to all our managers.”

Paula Whitehead, Training Manager

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