Macmillan’s requirements.

The aim of the project was to create a modular programme to improve cancer awareness and to introduce the support that Macmillan provide to patients.

The target area was broad including all staff involved in the delivery of patient care and social services. The content was designed to help them provide a better quality of care to those living with cancer.

The programme was split across six elearning modules, covering the following key content areas:

  • The biological nature of cancer
  • The risk factors for developing cancer
  • Staging of different cancers and investigations to stage and diagnose cancer
  • The main treatment options for cancer
  • The needs of People living with and beyond cancer
  • Palliative Care, End of Life Care and Bereavement
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Engaging and media rich.

Video

The modules were designed to deliver content that was easy to digest, varied and continuously engaging. To achieve this, our internal filmography team produced a series of instructional videos that served as a driving structure to the programme.

In addition, the team worked closely with Macmillan to film a series of short videos that involved patients either being treated for cancer, or that were in remission. The powerful videos helped show the emotional reality of cancer, and demonstrate how important Macmillan's role is in so many people's lives.

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3D

To show what cancer is, where it forms and how it spreads, our team created a series of bespoke 3D models that were used alongside the video content to better deliver the information.

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Interactive

Whilst video content is a fantastic way of delivering content in an interesting and engaging way, our research shows that user attention will naturally drop after prolonged sittings with one media type, regardless of how interesting the videos are.

With this in mind, we broke up the content with mini interactions to vary the user experience and maintain that vital engagement. This is crucial as increasing the level of engagement almost always means there is a greater level of knowledge retention.

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Feedback from Macmillan staff.

"As a result of this eLearning I now understand a lot more about cancer.”

"I often see patients in my job that have cancer, and feel after completing this programme that it provides me with the detailed information that would enable me to not only support them properly but also to provide me with the resources if I need to signpost them to further support."

"I didn’t have much confidence in talking to patients who have cancer as I was always afraid of what to say. However completing this programme has made me realise that sometimes to listen and chat is helpful to them. I now have a really good overview of the topic."

"The cancer awareness E-Learning programme is incredibly easy to access and navigate. I can see how the cancer awareness programme will provide non-cancer specialist nurses with the confidence to identify possible challenges to care and gain a working knowledge, empowering nurses to improve the patient experience."

"I have loved working with Dynamic on this project. Their work is exceptional, planned to the last detail and to see their ideas come into fruition is amazing. The programme itself has some very detailed animations that bring the programme to life, and getting to meet and chat with some of the most amazing individuals who were filmed for this project was the icing on the cake for me. I have learnt so much from my involvement in this project... roll on the next one! ."

Joanne Davies, Head of Learning and Development.

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