Dynamic Insights
The positive impact of digital events
BY CHRIS MIALL
10 OCTOBER 22
Changing from in-person events to digital events
So, you’re considering changing from an in-person event to a digital event? That evolution may well be because your business world is evolving, too. For some, the need to stay connected and keep up with new developments is a key part of their job. For others, it’s a way of life. Either way, gone are the days of having to be physically present at an event to be able to take part. Today’s digital world has opened up a whole new world of opportunities for businesses to connect with clients and share their message. And the good news is that changing your event from in-person to a digital isn’t as hard as you might imagine. So where do you start?
Technology has changed the way businesses market, operate and interact with employees. In the online arena, technology has also led to an increase in the popularity of virtual events; online events that take the place of traditional face-to-face meetings or conferences. Businesses that embrace this new approach are seeing great results in expanding their reach and increasing engagement with their audiences.
Replacing expensive face-to-face events
For the last three years, PVH has replaced their costly bi-annual product launch events in London with a series of bespoke elearning modules, online events and videos in collaboration with Dynamic. The results have been fantastic and digital events are now embraced as the go-to solution for all new product launches.
How to build a strong digital event
The first thing you need is a plan for what you want to achieve with the event. Think about the purpose of the event and how you can use it to achieve your goals. For example, if you want to promote a new product to your customer base, you could host a webinar where they get to see the product and have the chance to ask questions directly.
Or, if you want to promote your company, you could organise an online summit where different speakers give presentations. The important thing is to think about the end result you want to achieve so that you can choose the right type of event for you. You also need to decide whether or not you want to use your own resources or outsource the job to a third party.
How to engage your virtual audience
Changing from in-person events to digital events; pros and cons
There are many benefits of changing from in-person events to digital events. One of the biggest benefits is that you can reach a wider audience through a digital event than you can through a face-to-face event. For example, if you are hosting a webinar, you can reach attendees all over the world, without having to pay expensive travel costs.
Another advantage of digital events is that you don’t need to hire venue space or pay for catering, which means you have less expenses to worry about. This also means that you won’t need to use a lot of staff to set up the event, which makes it a more cost-effective option. However, one of the main disadvantages of digital events is that they can be impersonal for attendees.
The types of technology used for digital events include virtual event platforms, interactive webinars, webcasts and virtual events. Digital events can also incorporate social media, such as Facebook Live, Twitter chats and Instagram Live. These can be used to increase engagement with your attendees and encourage them to participate in the event.
FEATURED CASE STUDY
Market launch
Working in partnership with PVH UK+ and colleagues from Calvin Klein and Tommy Hilfiger, Dynamic developed a tailored suite of online modules for over 6,000 retail associates across Europe. The challenging climate forced PVH to adopt a digital approach. But with this came a great opportunity, for the first time ever, to share the new season knowledge with everyone in retail across the whole of Europe.
“Delivered a great product, built in collaboration and with genuine interest and excitement.”
Kier Campion | Senior HR Business Partner
