PVH Market Launch
Working in collaboration with PVH UK+ and colleagues from Tommy Hilfiger and Calvin Klein, Dynamic developed a unique suite of online modules for over 6,000 retail colleagues across Europe.
The Market Launch project is PVH’s opportunity each season to share an overview of their new fashion products with retail teams. These retail colleagues are crucial to the success of the organisation as they translate their product vision to reality, inspiring customers to invest in a Calvin Klein or Tommy Hilfiger product.
The requirement
The project was historically run as a face-to-face session for retail managers. The challenging climate forced PVH to adopt a digital approach but with this came a great opportunity, for the first time ever, to share the new season knowledge with everyone in retail across Europe.
Our challenge was to capture the vibrancy and energy of the events on stage, while packing in a full day’s worth of content into a short digital package.
"The product will help us excite and educate all of our retail colleagues across Europe to our next season product. This knowledge will equip them with the power to feel confident to sell our products to our customers, making sure they find the right product for the right customer at the right time.
This was a challenging project, with many moving parts, large groups of stakeholders and a real lack of upfront planning – but Dynamic were patient, understanding and flexible, meaning we delivered a flawless product."
The solution
We created a suite of online modules, blending motion graphics video, interactions and knowledge checks, with new ways to present the collection and the unique materials used to create it. The modules were designed to work on a range of different mobile devices, all delivered via a custom course page on Dynamic LMS.
The LMS
The learning was divided into bite-size pieces so that each collection would have its own module. The modules were then designed and developed to feel like one consistent suite, in line with the brand. Everything was brought together with a custom HTML launch page as part of Dynamic LMS.
"We’re very satisfied with the end result, we set a difficult brief with even more difficult timeframes but a great product was delivered and on time. Dynamic are a patient, flexible and collaborative partner, who drive to help a successful project.
The thing we liked most was the flexibility. We were able to build a solution that feels ‘on brand’ - special but still with clear learning paths to follow.
We changed the scope a number of times, gave tight timeframes and missed a few deadlines. But, with all of that, Dynamic delivered a great product, on time, that was built in collaboration and with genuine interest and excitement. Thank you!"
